Growth Model

The growth of our project relies on the collaboration of three main components: user acquisition, user retention, and revenue increase.

1. Kullanıcı Kazanımı

The growth of our project starts with user acquisition. To achieve this, a series of marketing activities will be conducted to introduce our project to our target audience. These activities include social media marketing, digital advertising, content marketing, events, and email marketing tactics. Additionally, collaborations will be established with early adopters and influencers. This will help our project reach its initial user base and serve as a catalyst to reach a broader audience.

Our main user acquisition motivations are as follows:

1.1 Common Trade/ERP Issues

⭐️ Asymmetric Information Theory (Akerlof, Nobel Prize in Economics, 2001)

Asymmetric information risk

The risk of moral vulnerability

Imperfect competition (formation of monopoly and oligopoly structures)

⭐️ Auction Theory(Milgrom, Nobel Prize in Economics, 2020)

High brokerage cost

Data security

Energy Cost

End-to-end asset swap

Not being global

Increased time cost of money (problems with money transfers)

Non-transparent payment processes

Uncertainty of product origin and authenticity

1.2 Commerce

Aksak rekabet

Shadow price

Lack of individual and corporate independent marketplaces for buying/selling

Supply-oriented trade

Dependency on the management of central structures

Stable operation difficulty

False reviews about bot accounts / malicious people

1.3 Enterprise Resource Planning (ERP)

Synchronization issue between asynchronous structures

Intra- and inter-institutional asset swap

2. User Retention

"The success of our project is directly linked to the frequency and loyalty of users returning to the platform. Therefore, enhancing user experience will be a key focus to increase the rate at which users come back to our project. Taking into consideration user feedback, continuously improving the user interface and experience, offering personalized features, and providing customer support will help enhance user loyalty to our project.”

Our main user retention motivations are as follows:

Users being able to create their own personalized products and the system self-improving socially and technically through machine learning technology.

The affordability of the products used

The system being more secure compared to centralized structures

The absence of a central structure in the system, meaning users are independent from the system in the products they use

The experiences gained from the used products and the customers being lifelong assets for the user

The stable operation of the system

Protection of users against bot accounts / malicious individuals posting false evaluations

Avoidance of uncertainties in product origin and authenticity

Visibility of the entire product supply chain from end to end

Minimization of market imbalances caused by disruptions in competition and the likelihood of shadow pricing.

3. Income Increase

To increase the revenue of our project, a variety of different strategies will be employed. The most important of these strategies include enhancing the premium features offered to platform users, providing customized solutions for corporate customers, and managing the increased transaction volume through blockchain-based payment systems. Additionally, artificial intelligence support will be utilized to facilitate the growth of commission-based earnings tied to the increase in transaction volume; supply and demand sides will be matched under the most favorable conditions by allowing them to declare their own offers through smart contracts.

Project growth will be measured using a range of important indicators, taking into consideration the factor of time. These indicators are as follows:

Number of active users

User retention rate

New user acquisition

Transaction volume and revenue factor

Our main Income Increase motivations are as follows.

Being user friendly

security of the system

Decentralized